October 15, 2007

The Environment - Blog Action Day

Prague DP's contribution to the Blog Action Day's theme: The Environment

There's one big thing in Prague when speaking about the environment. It is something that was unthinkable few years ago and is a common practice today: garbage separation. You can find those dustbins for various materials everywhere and people are actually using them. We had an informative campaign in Prague and also a TV spots - with people making excuses they don't want to separate garbage because it is so far to those dustbins... and then the camera slides to the side showing those dustbins just steps away, and so on. They don't air those ads now, they are not needed. Now, Prague can move on to another environmentalish challenge.

See who else is writing about the enviroment.