![Prague ZOO's Guerrilla in action](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh21gYh2NYYiPrKa6m7L7jcateLKDoo35nOr5ekjSnNYC9lRlI70VHwC-Jlmfyp1D4AYzxPc1FLQqiRkAfw5qGTfSnxiZXb6lSUSTAEzVwp-cXXQszwHqXnN33BtxDwbfKc5x2_fqYD0w/s400/prague-andel.jpg)
I just found this image from summer and I think it perfectly illustrates how most of the guerrilla campaigns in Prague looks like (this one with parrots being for Prague ZOO). The agencies use tram stops. Well, if I have to spend money on advertising in Prague, I would use tram stops too. The second step would be the ads on trams.